Ms M (Marjo) Kirschner

Originally a lawyer by training, Marjo started her working career in South African banking giant Nedbank, gaining experience in various departments before interrupting her career in order to raise a family.

In 1992, she joined IT and telecommunications research company BMI TechKnowledge, where she experienced all aspects of research, rising through the ranks until she was appointed to operations and field management positions.

Marjo was appointed director of Customer Diagnostics in 2000.

Marjo is described as being fanatical about designing focused and elegantly simple questionnaires which cut through the waffle to the questions which will yield important and value-adding information. Her strengths are her stringently analytical approach to customer research and her perfectionist approach to quality control.