Our business

At Customer Diagnostics, we are passionate about assisting our clients to improve their profitability and market share by diagnosing their customers' needs and perceptions and helping them to convert these into strategic action plans.

The principle underlying customer research is the fact that a company typically spends considerable time and resources on regular independent audits of its internal systems, but neglects putting formalised independent systems in place to ensure that a company truly understands its customers' needs and perceptions in a practical and meaningful way. This is ironic, as the only revenue stream of a company comes from its customers.

Ultimately, the success of your business is determined by what your customers think about it. To improve customer service you must have a reliable, independent and in-depth knowledge and understanding of your customer's needs and perceptions about your company and its products and services. Even beyond this, it would be ideal if the first steps to address specific customer needs and problems were suggested by the customers themselves.

Of course, knowledge and understanding on their own do not translate into an improved bottom line.

Customer Diagnostics, led by directors Alan Kirschner and Marjo Kirschner, both experienced business professionals, can assist you both to gain this knowledge and understanding of your customers, and to formulate and implement achievable plans to transform your business into a truly profitable, customer focused organisation.